Instagram is one of the most popular social networks in the world with over a billion users. The platform is rapidly developing and allows more and more people to earn, being the most effective service for marketing. Brands are willing to pay thousands of dollars to bloggers to advertise their product because now the opinion of influencers strongly influences the decision of users.

As you know, all business in the world is now online. It is almost impossible to meet companies that do not work on Instagram and other social networks. This is due to the fact that people most often learn about various brands and services from social networks through advertising or search. Users are loyal to commercial accounts and follow their updates daily, waiting for the moment when they are offered something they are ready to spend money on.

Today we will talk about how to promote your account in 2022 without spending a lot of money and time.

Cooperation with professionals

Due to the fact that competition on the platform is increasing every day, it becomes difficult to promote a small company there. As a rule, only eternal effective methods that do not lose relevance from year to year work. This method is to contact a professional company that allows bloggers to buy Instagram followers and forget about the problem of lack of audience in one day.

Often this method is the only way to increase the number of readers in a short time. For this reason, you should use it from the very beginning of the work on the project and not wait for the moment when you yourself gain a certain number of viewers.

Loyalty of people to bloggers

This type of marketing is used everywhere because it is extremely effective. Brands collaborate with popular creators who talk about their experience of using the product and share emotions with their audience. Since people tend to trust those whose content they are watching, in most cases these ads work.

In addition to direct advertising, you can use native advertising. This is more effective because this way people do not feel that some product is being imposed on them, and they perceive the words of the creator as friendly advice that should be heeded.

However, if you have just started working on your account, then you should not immediately cooperate with influencers. People rarely trust stores that have a small audience and few reviews. First of all, we advise you to turn to a specialized company to increase your audience.

Shoot Reels

Now this is the most popular and demanded format because it completely repeats what TikTok creators do. Short music videos are something that is the trend of recent years and is only gaining momentum.

Often entrepreneurs ask how they can shoot short videos if they do not create entertainment content and are not used to working in this format. Brands can do mini product reviews or post videos with interesting information about their niche. For example, a cosmetics company can make a video about how natural cosmetics are good for the skin.

The advantage of this format compared to stories is that reels do not disappear from the profile after 24 hours and remain in the public domain forever. In addition, they can be caught in the user’s feed several times even after viewing and liking.


In 2022, it is difficult to imagine a business that operates exclusively offline. Each company is now striving to develop its blog on Instagram because on this platform you can collect a large loyal audience. If you are an entrepreneur, then we recommend that you pay attention to this social network and try to promote your business there.

Taylor Gilbert is the admin and freelance writer at How About Tech since 2020. He primarily writes Tech articles, How-to guides and Entertainment as well.