Ever since the invention of whiteboard animation, advertisers and businesses have been using them to share their stories to give customers a “deep understanding” of what they stand for. As technology advances, creating these animations is easier and allows for a broader range of people than ever before. This article shares their insights and ideas on whiteboard animation and how it’s becoming one step closer to becoming an essential digital marketing tool.

What is Whiteboard Animation?

Whiteboard animation is a form of storytelling that began in the late 1800s. The first whiteboard animation was created by Etienne Lenoir, a Frenchman showing how steam engines work. Slowly but surely, the marketing world has embraced this storytelling technique because it’s an effective way of engaging potential customers through colorful visuals with streamlined storytelling. It makes for a great form of content marketing that connects with audiences.

Types of Whiteboard Animations

Whiteboard animation emerged as an answer to the limitations of only one medium. Whiteboard animation offers a more natural visual experience. By animating written text, live visuals, and even videos it is possible to have content that engages audiences in a style they are already familiar with. Whiteboard animation can be used in so many different ways. They are often used in presentations, but the most common type of whiteboard animation companies are using them more to promote their brands online. Instead of taking an hour to show someone your company website on a large TV, it only takes five minutes with a whiteboard video to catch the attention of millions of people that aren’t even looking at you. The one big problem with this new wave of whiteboard videos for businesses is the unclear line of what constitutes a brand promotion versus content marketing, making it hard for marketers to get their message across without losing potential viewers.

How to make Whiteboard Animations

Creating video whiteboard animations is a new technology that makes it easy to engage sales managers and engage with customers on a new level. Never before has it been easier to create an engaging, visual campaign to showcase your product’s power!

Helpful tools for creating animations

Whiteboard animation is a unique tool that allows you to deliver complex ideas in an easy-to-digest format. These tools are fast becoming popular because of their ability to create highly differentiated content at affordable rates.

Why use whiteboard animations in SEO, social media and business sales pitch

Whiteboard animations have been with us for a while now. They offer a powerful impression because of their dynamic structure, simplicity and cost-effectiveness. Because they are so popular in the advertising world, word fast spread to the SEO world about these designs. One reason is that they save time versus other techniques like video, PDFs or other kinds of graphics which not only take more time to create but also require special software that may not be compatible with all operating systems or editing software.

What to do now with your animation

Whiteboard animation is a form of creative content that’s changing the way digital marketing is being done. If you have ideas to animate on a whiteboard, it will be addictive for you to help change the way businesses are connecting with their audiences. Interestingly, this content has already generated millions of views across all platforms on YouTube, Facebook, Snapchat, Instagram – just to name a few.

Conclusion

Today, digital marketers are expending valuable time building out content that they think will resonate with their audience. This can be translated into powerful ad campaigns, convincing storytelling, and effective–yet preachy–social media posts. Instead of spending so much time on an exceptionally focused approach to marketing, which often comes off as self-promoting, they should consider taking the step to whiteboard up an animated video which conveys their company values or best practices through motion.

Taylor Gilbert is the admin and freelance writer at How About Tech since 2020. He primarily writes Tech articles, How-to guides and Entertainment as well.