Do you wish to track your own or any other website’s traffic? Checking website traffic allows you to assess your competitor and your own site ranking. This post will teach you how to check any website’s traffic using internet tools.

Why Check Your Website Traffic?

You can quickly check your website metrics to see how it is functioning. Information about site traffic sources, user behavior and digital marketing tactics might help you improve your website’s traffic.

Get more email subscribers, purchases for your online store, or merely more traffic to your website by monitoring your statistics. Tracking your site’s traffic will show you where it stands today and where it may improve.

Checking Your Competitor’s Website Traffic

Analyzing your competitor’s website traffic can provide useful information like:

  • Pages and articles providing your rivals the most traffic
  • What keywords do your competitors rank for?
  • The most popular channels for traffic generation

This data may help you enhance your content marketing strategy, link development, and keyword research. Knowing your competitors’ top keywords and subjects can help you target those similar keywords and topics to drive more traffic to your website.

Website Traffic Monitoring Tools (including Competitors)

You may use a variety of free and paid traffic monitoring tools. They are all distinct in their way.

Most experts utilize various tools to assess competitor website traffic. We usually advise readers to use two tools to evaluate web traffic.

Various tools can help fill in the gaps and acquire more precise traffic numbers.

With a bigger WordPress site and cash, you may invest in additional tools to conquer your industry. If you want to save money, you may utilize all BundledSEO tools from multiple suppliers.

Let’s look at the finest tools for measuring website traffic.

Google Search Console

This is a free Google tool for tracking search engine traffic. This tool tells you the number of impressions, clicks, click-through rate (CTR), and average position of your keywords in the search engines.

This shows you what keywords you’re ranking for and their search volume. This data can help you increase traffic.


SimilarWeb is an online website traffic analyzer that shows you your competitors’ most important traffic sources.

An overview of a website’s traffic strategy is provided instead of just search traffic. A website’s traffic is broken out by nation using the tool.


Neil Patel’s Ubersuggest application provides tonnes of important website traffic statistics. It’s easy to use and has a beginner-friendly UI. This application makes keyword research and traffic analysis straightforward, even for non-techies.

The traffic analyzer shows you your competitor’s traffic trends, top keywords, and most popular sites. Enter the website URL and click ‘Search.’


Netflix, Uber, and Facebook all use Ahrefs. It shows you how much traffic your competitors get and why they rank well.

Every day, Ahrefs scans over 6 billion web pages and indexes over 200 million websites. It’s a lot of data, but it helps you outrank your competition and receive more traffic.

The user interface is easy to use. Enter the website URL in the search area to retrieve all accessible data. The search overview report shows you a site’s organic search traffic, domain authority, top rivals, and more.

Final Thoughts on How to Check Website Traffic

You may use several tools to monitor your own and your competitors’ website traffic. Checking competitor traffic can help you understand your market and how to increase traffic. Monitoring your website traffic will show you if your SEO, social media, and other traffic creation methods are working.

Taylor Gilbert is the admin and freelance writer at How About Tech since 2020. He primarily writes Tech articles, How-to guides and Entertainment as well.