In a nutshell, email validation involves the verification of a given address. So say you typed in “YourBoss@support.” If you forget to put the “.com” on “[email protected],” the email will come back as undeliverable. Essentially, there’s a quick little algorithm that looks for typos to determine honest mistakes, and then the algorithm searches for the entered email.

Provided the address is valid and without any incidental mistakes, the message will be sent to that address. Verification is the next step. Plenty of email addresses are perfectly valid, but they don’t actually come from a “real” person. Some emails are generated by bots, by spam companies, by hackers, or by those trying to pursue modern means of surveillance.

So validation assures the email address works, whereas email verification assures that it’s a legitimate address from a real person and not some vector for ransomware, or espionage, or aggressive marketing like spam. This process extends beyond simple email issues with companies and individuals.

Additionally, it’s important to assure things like subscriber lists are filled with legitimate addresses rather than a bunch of computer-generated accounts or those related to surveillance agencies that aren’t legitimate. There are situations where an alias manages to slip through the cracks, but it turns out there are validation and verification software options.

What’s Available For Individuals And Companies To Use

Essentially, you can secure software that will make the process straightforward and easy. The following link to email verification and validation services compares and contrasts ten options worth considering. Some will be more or less recommendable to a given user based on that user’s idiosyncratic needs.

These options have a variety of their own unique features and different regions of focus when it comes to validation and verification techniques. Some options will be more exclusive than others; it all depends on what you really need.

Exclusivity isn’t always built into the software itself in terms of features, and sometimes it has to do with UX or User Experience. Some verification and validation software is designed for those who are familiar with computer engineering, and others are built for more general users who aren’t so familiar with IT functionality.

Collateral Value Of Validation And Verification

If you’ve got to do all verification and validation yourself, that’s going to take a little time—especially when there are large subscriber lists to consider. Also, different levels of email reach will apply based on what you’re doing. If you’ve got some sort of mail-out solution, there will be restrictions to consider.

Try to send an email to three hundred addresses on a personal Gmail account, and the message will likely be flagged as spam. Upgrading to a business account can help, and assuring addresses are simultaneously validated and verified is also a step in the right direction. The thing is, incoming and outgoing emails are filtered by algorithms.

This is necessary because there are endless scams that are either illegitimate or on the edge of legitimacy. Without some sort of algorithm quality control, email wouldn’t be usable owing to all the static generated through such digital “bad actors,” as it were.

Here’s some more information on mass emailing to help you understand the dynamic at play. Something else email validation and verification does is help keep unwanted messages from coming into your primary inbox—however, there are settings options in most email platforms that make it possible to design multiple inboxes for different message types.

Assuring Outreach Reaches Those Intended

Lastly, without validation and verification, you’re probably not going to have the impact you could with an email outreach campaign. If you’re sending messages to accounts that are dead, digital, or incorrectly entered into mass email lists, then some of the data generated by associated outreach campaigns won’t be worth anything. It will be tainted.

If you don’t know how effective outreach campaigns are, then it’s very likely resources are being spent in vain. With validation and verification, a lot of controllable factors can be “tightened,” allowing for more precise mass-emailing.

So, in the end, you can keep your inbox from being flooded with spam, assure outreach is effective, and optimize the performance of marketing at one of the core nodes of modern tech innovation. Email validation and verification are fundamental to streamlining marketing outreach, security, time conservation, and convenience.

Taylor Gilbert is the admin and freelance writer at How About Tech since 2020. He primarily writes Tech articles, How-to guides and Entertainment as well.